King of the West

BORN IN THE 307. BUILT FOR THE WEST. Hosted by Western Royal | Wheatland, Wyoming Out here in the 307, we do things a little differently. We believe in hard work, horsepower, handshakes, and earning what you've got. Where trucks are more than just transportation, they're a way of life. From the ranch roads and oilfields to the highways and backroad garages, Wyoming has always been home to people who take pride in what they build and aren't afraid to put it to the test. That same Western grit is what King of the West Truck Fest was built on. Hosted by Western Royal in the heart of Wyoming, King of the West brings together some of the toughest trucks, cleanest builds, and most passionate enthusiasts from across the Mountain West and beyond for an unforgettable celebration of horsepower, competition, and community. We're talking screaming turbos, ground-shaking sled pulls, side-by-side dirt drags, tire-shredding burnouts, and some of the finest trucks you'll find anywhere in the country. Whether you're bringing a six-figure show build, a purpose-built competition truck, or the pickup you've spent countless nights wrenching on in your garage, there's a place for you here. WHAT TO EXPECT: 🔥 VIP Show & Shine — The best of the best competing for recognition and bragging rights. 🏆 General Show & Shine — From daily drivers to fully customized builds, every truck has a story worth telling. 💨 Dyno Competition — Big horsepower, screaming turbos, and the pursuit of the highest numbers. 🚜 Sled Pulling — Raw power meets Wyoming grit as competitors put their trucks to the ultimate test. 🏁 Dirt Drags — Head-to-head competition where horsepower meets the dirt. 🔥 Burnout Pit — Smoke, noise, and pure adrenaline. 🤝 Vendors, Industry Leaders & Community — Connect with the brands, builders, businesses, and people who keep the truck industry moving forward. But King of the West isn't just about who has the biggest turbo, the cleanest paint, or the most horsepower. It's about where we come from. It's about the kid who grew up watching his dad work on trucks. The rancher who depends on his pickup every day. The mechanic who stays late to finish a build. The friends who travel hundreds of miles just to spend a weekend surrounded by people who share the same passion. It's about keeping the Western way of life alive while building something the next generation can be proud of. At Western Royal, we believe the strongest communities are built through shared passion, integrity, and respect. King of the West is our opportunity to bring those values together and showcase what the 307 and the entire Mountain West have to offer. This isn't just another truck show. This is Wyoming. This is our heritage. This is KING OF THE WEST. Bring your truck. Bring your crew. Bring your horsepower.